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Our Philosophy

A Few Words From The Owner

“Our design philosophy begins with an artistic overview of your unique property – treated as a blank canvas on which to paint with warm washes of light.

Our lighting designers will soak in your desires and vision for a beautifully lit property as we listen to your project requirements, creative input, and budget requirements. Our goal is to fully understand what beautiful, efficient lighting means to you first – and then exceed your expectations.

When it comes to design in any field, experience is extremely important. While the end lighting effect and project budget are the two most important factors – our designers will help you understand long term maintenance considerations, proper fixture placement to protect against contractor damage, and safety considerations for children and pets. We currently have 3 full-time designers on staff, each of whom has been with us for over 6 years.”

Rick Norwood – Vice President

Outdoor lighting is what we do. And it’s all we do.

As the world’s largest full-service outdoor lighting company, we do one thing — outdoor lighting — with a passion for perfection. You’ll see the difference in our premium quality materials, our attention to detail and consistently responsive customer service. But the biggest difference is our professional lighting design, which adds the “wow” to the watts and gives your system its stunning aesthetic appeal.

It all adds up to confidence: knowing that you’ll be proud of your lighting every time the sun goes down.

What Sets Us Apart

We’re proud of our family history which dates back over 25 years to our late and great founder Dick Norwood. Currently overseeing his legacy is wife Cheri Norwood, and extends to their son and his partners currently managing the business – Rick Norwood, Drew Denon and Don Quaid. That family presence and atmosphere, along with the rest of our exceptional management, field, and office staff has been a key part of our history and success.
Whether it’s offering the first available low voltage systems to homeowners in the 90’s, adding top quality commercial and indoor lighting to our product offerings, starting another successful high-growth business (Mosquito Squad), offering top quality LED landscape lighting, or integrating the latest cloud based sales and field management technologies into our business – we thrive upon challenge and change.

A few of the new technology highlights of the last 2 years include:

  • Converting from a limited software based CRM platform that separated sales and service to a cloud based, fully integrated service
  • Building a custom landscape lighting proposal tool that allows for package pricing with add-ons, allows for instantly generated dual proposals (Halogen and LED), calculates 5 year ROI in energy and maintenance savings for LED technology, generates a complete purchase order, and a whole lot more
  • Upgrading our entire vehicle fleet with real time GPS technology to ensure prompt, efficient service
  • Designing this new, responsive HTML5 website
  • Creating a new training program to educate new and existing staff on new LED, Induction, and other efficient technologies

An Honest Commitment to Quality

It starts with treating quality as the underlying principle behind everything we do – quality people, quality services, and quality products stem from a quality philosophy.

From operating 2 field service businesses for a length of time, we know cutting on quality saves in the short run but is also what kills businesses in the long term.

We have lighting systems that have been operational for more than 15 years and are happy to show clients what a properly designed lighting system is capable of.

Rather than simply keep talking about quality, please know that we guarantee it, personally, locally and nationally!

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Meet Our Team

While having a relatively large and growing staff doesn’t in itself provide a guaranteed advantage, we’ve been able to dramatically increase our range of service offerings, consistently increase our ability to exceed customer’s expectations, offer quicker service and installation turnaround times, and, most of all, create a diverse, enjoyable, innovation driven culture. The addition of our second business, Mosquito Squad, has also allowed for a high level of resource sharing and cross training in certain areas.

Drew Denon - President & CEO

Drew originally began his career within the Electrical & Telecommunications field as a field wireman in the United States Marine Corps. After leaving the military, Drew relocated to the Chicagoland area with the goal of applying his skills to the industry of Cable TV installation. Gaining a few years more of experience, he partnered with a Chicago native to launch a Cable TV installation company. Building a large crew, they possessed the capacity to complete more than 400 residential installations per day during the peak of the industry. In 2006 Drew first met Rick Norwood (the original owner of Outdoor Lighting Perspectives Chicago). Forming a friendship almost immediately, neither of them were aware that only four short years later they would form a business partnership as well. Drew now serves as President and CEO of both Outdoor Lighting Perspectives and Mosquito Squad Chicago. Two multi-unit franchises with a total of 12 franchise territories with the Chicagoland Area. In addition to his expertise in logistics and operations, Drew brings financial and planning abilities to every aspect of the business.

Rick Norwood - VP of Sales & Customer Experience

As a member of the Norwood family, Rick was destined to become a lighting expert from the start. After joining the growing family business in 1999, Rick immediately took to the design aspect of landscape lighting – gaining valuable experience from his father, Dick Norwood, the founder of Outdoor Lighting Perspectives Chicago. With a marketing degree from North Carolina State, Rick brings an experienced marketing and sales presence to OLP. From 2004 to 2007, Rick, along with his brother Derek, used his marketing savvy to oversee the explosive growth of OLP’s holiday lighting division, growing from zero to over 1000 residential and commercial customers within 3 short years. Today, Rick oversees all major marketing and sales initiatives, which, in the last 3 years have helped OLP achieve triple digit growth – largely through promotion of new residential and commercial LED lighting technologies.

Don Quaid - VP of Business Development

From his experience as a telecommunications professional, Don brings experience dealing with complex business negotiations. An expert in managing large, multifaceted projects and supplier relations, he brings a valuable skill set as Outdoor Lighting Perspectives continues its expansion into the commercial lighting sector. Don currently owns RTS services – an AT&T licensed engineering firm that installs and maintains fiber optic communications equipment, UPS power supplies, telecommunications switching controls, and other sensitive data center equipment in over 12 states. Don and his father also currently own Nick’s Tavern, a Lemont, IL pub and eatery known for its famous 1 lb. Nickburger, as well as several other commercial properties throughout the Chicago area.

Rob Elkins - Field Operations Manager

As a manager of both OLP and CLP, Rob has been a big part of our team for over 9 years and has served as our Director of Operations for the past 2 years. His exceptional knowledge base spans both residential and commercial lighting and electrical work and he has personally been involved with or overseen 3000+ projects during the past 9 years. Rob also assists in managing our CRM database, inventory systems, and ensuring project quality control. Rob enjoys keeping fit, reading, enjoying the outdoors, and working with teams on large projects.

Ginny Falcon - Accounting Manager

As an accountant and bookkeeper of over 30 years, Ginny joined the team 7 years ago with just the skills and knowledge needed to help manage 2 rapidly growing businesses. In addition to bookkeeping, Ginny is also helps in payroll management, accounts receivable and human resources as needed. Outside of work Ginny loves spending time with her two dogs, Mackie and Duffy, visiting relatives in Texas, and exploring Chicago's suburbs.

Awards, Accreditations, Accomplishments

We like getting recognition for our achievements, however, we constantly keep in mind that recognition comes after the achievement – your satisfaction is always our #1 Goal!

  • #2 in Sales Nationally in 2013 – Out of over 45 Locations, We’re up from #4 in 2011 and we’re less than 5% away from the top spot (we’ve got some tough competition though).
  • BBB A-rated business
  • Professional Organizations we’re a member of – PLANET, CAI, ASLA, APLD

2014 Ebsco Research Best Pick Award Winner

It’s easy to fake testimonials and claim that your customers are satisfied. We wanted to really know – just how pleased are our customers?

Outdoor Lighting Perspective has been named a 2013 Best Pick by EBSCO Research, an independent consumer research firm that produces the publication Best Pick Reports. Every year, EBSCO Research conducts thousands of telephone interviews with homeowners who have had recent experiences with home service providers. Through these reviews, EBSCO Research identifies top-performing companies and showcases them in its annual report. For companies to achieve Best Pick status, they must meet EBSCO Research’s stringent criteria for qualification, which includes achieving an A-rating from the reviews given by more than 100 of their customers. By holding home service providers to such high standards, EBSCO Research ensures homeowners have the most reliable resource for finding quality companies in their neighborhood.

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Testimonials

"We've worked hard to earn our reputation for uncompromising professionalism, unparalleled service, and exquisite lighting design. We will exceed your expectations. You'll enjoy a beautifully lit home and grounds that are safer for your family and more inviting for lingering outdoors long into the evening." - Vice President Rick Norwood

Experience the difference for yourself

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Contact Outdoor Lighting Perspectives

Outdoor Lighting Perspectives is here for all your outdoor lighting needs. During our Free Custom Design Plan, we will show you the optimum locations around your home and throughout your yard to achieve stunning outdoor lighting effects. If you already have a lighting system but need it serviced or upgraded, we are happy to help. Please fill out the form below to contact us.

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